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~person:"Fang, Ruolian"
~person:"Wu, Lusi"
~subject:"Markenimage"
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Expanding branding : effects of multiple brand types on organizational attractiveness
Wu, Lusi
;
Dineen, Brian R.
- In:
Chinese management studies
17
(
2023
)
6
,
pp. 1346-1367
Persistent link: https://www.econbiz.de/10014482662
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