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~person:"Flecker, Johannes"
~person:"Swoboda, Bernhard"
~type_genre:"Aufsatz in Zeitschrift"
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Flecker, Johannes
Swoboda, Bernhard
Foscht, Thomas
14
Morschett, Dirk
12
Schramm-Klein, Hanna
11
Olejnik, Edith
7
Zentes, Joachim
6
Elsner, Stefan
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Hirschmann, Johannes
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Dabija, Dan Cristian
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Maloles, Cesar
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Pennemann, Karin
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Schlüter, Andrea
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Berg, Bettina
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Janz, Markus
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Morbe, Lukas
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Weindel, Julia
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Chia, Swee-lim
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Fränzel, Nils
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Hälsig, Frank
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Jacobs, Nele
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Jager, Martin
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Taube, Markus
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Winters, Amelie
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Anderer, Michael
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Cliquet, Gérard
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Huber, Cathrin
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Pop, Nicolae A.
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Marketing : ZFP ; journal of research and management
10
European retail research
8
Handelsforschung
5
International business review : the official journal of the European International Business Academy
5
International journal of retail & distribution management
4
Journal of retailing and consumer services
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Die Betriebswirtschaft : DBW
3
International marketing review
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Journal of international marketing
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Management international review : MIR ; journal of international business
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2
Journal of business research : JBR
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The international review of retail, distribution and consumer research
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Amfiteatru economic : an economic and business research periodical
1
Business & society
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of fashion marketing and management
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Journal of international entrepreneurship
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of international management
1
Journal of retailing
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of the Academy of Marketing Science
1
Long range planning : LRP ; international journal of strategic management
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Marketing : journal of research and management
1
Technology in society : an international journal
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
80
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1
Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele
;
Swoboda, Bernhard
- In:
Management international review : MIR ; journal of …
64
(
2024
)
1
,
pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
Saved in:
2
Effects of internationalization rhythm and speed on e-commerce firms’ growth and the role of institutional distances
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
62
(
2022
)
2
,
pp. 169-201
Persistent link: https://www.econbiz.de/10013272929
Saved in:
3
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
4
The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness
Jacobs, Nele
;
Swoboda, Bernhard
- In:
International business review : the official journal of …
32
(
2023
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014450234
Saved in:
5
Perceived corporate social responsibility effects across nations : the role of national institutions
Zimmer, Lukas
;
Swoboda, Bernhard
- In:
International business review : the official journal of …
32
(
2023
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014282921
Saved in:
6
Innovative In-Store-Technologie : Nützlichkeit und Wirkung aus Kundensicht
Fränzel, Nils
;
Swoboda, Bernhard
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
40
(
2023
)
3
,
pp. 12-19
Persistent link: https://www.econbiz.de/10014314054
Saved in:
7
E-commerce firms' geographic scope : roles of intangible resources and country-specific moderators
Swoboda, Bernhard
;
Müller, Marius
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10013443622
Saved in:
8
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
9
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
10
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
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