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~person:"Gong, Taeshik"
~person:"Huber, Frank"
~person:"Spence, Mark T."
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Gong, Taeshik
Huber, Frank
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
2
Empathic relationships in professional services and the moderating role of relationship age
Weißhaar, Isabelle
;
Huber, Frank
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 525-541
Persistent link: https://www.econbiz.de/10011508445
Saved in:
3
The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries
Gong, Taeshik
;
Yi, Youjae
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 427-442
Persistent link: https://www.econbiz.de/10011970145
Saved in:
4
What drives preference for the compromise option? : disentangling position-based versus attribute-based effects
Kim, Jungkeun
;
Spence, Mark T.
;
Oppewal, Harmen
;
Park, …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2153-2170
Persistent link: https://www.econbiz.de/10013465152
Saved in:
5
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
6
Dazing diversity : investigating the determinants and consequences of decision paralysis
Huber, Frank
;
Köcher, Sören
;
Vogel, Johannes
;
Meyer, …
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 467-478
Persistent link: https://www.econbiz.de/10009554783
Saved in:
7
The electronic service quality model : the moderating effect of customer self-efficacy
Yi, Youjae
;
Gong, Taeshik
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 587-601
Persistent link: https://www.econbiz.de/10003748328
Saved in:
8
The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations
Das, Gopal
;
Roy, Rajat
;
Spence, Mark T.
- In:
Psychology & Marketing
37
(
2020
)
10
,
pp. 1420-1432
Persistent link: https://www.econbiz.de/10012273783
Saved in:
9
Brand love: Emotionality and development of its elements across the relationship lifecycle
Schmid, David A.
;
Huber, Frank
- In:
Psychology & Marketing
36
(
2019
)
4
,
pp. 305-320
Persistent link: https://www.econbiz.de/10012083961
Saved in:
10
The suffering company : Consumer compassion towards companies exposed to negative events
Meyer, Frederik
;
Huber, Frank
;
Huber, Stephanie
- In:
Psychology & Marketing
36
(
2019
)
4
,
pp. 321-341
Persistent link: https://www.econbiz.de/10012083962
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