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~person:"Grönroos, Christian"
~person:"Verhoef, Peter C."
~subject:"Kundenwert"
~subject:"Services"
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Search: "Customer relationship management"
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Kundenwert
Services
Beziehungsmarketing
81
Relationship marketing
81
Consumer behaviour
29
Konsumentenverhalten
29
Marketing management
16
Marketingmanagement
16
Marketingtheorie
15
Marketing theory
14
Customer value
13
Dienstleistungsmarketing
11
Services marketing
11
Lieferantenmanagement
10
Marketing
10
Supplier relationship management
10
Customer satisfaction
9
Kundenzufriedenheit
9
Customer integration
7
Kundenintegration
7
Betriebliche Wertschöpfung
6
Dienstleistung
6
Dienstleistungsqualität
6
Distribution channel
6
Service quality
6
Theorie
6
Theory
6
Value creation
6
Vertriebsweg
6
Beziehungsmanagement
5
Customer relationship management
5
Kundenbindungsprogramm
5
Kundenmanagement
5
Loyalty program
5
Brand management
4
Communication
4
Dienstleistungsbetrieb
4
Forecasting model
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
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English
17
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Grönroos, Christian
Verhoef, Peter C.
Kumar, V.
32
Madhani, Pankaj M.
14
Günter, Bernd
13
Eggert, Andreas
11
Fader, Peter
10
Heinonen, Kristina
10
Helm, Sabrina
10
Bruhn, Manfred
9
Ko, Eunju
8
Krafft, Manfred
8
McColl-Kennedy, Janet R.
8
Bauer, Hans H.
7
Frow, Pennie
7
Gil Saura, Irene
7
Kim, Kyung Hoon
7
Kleinaltenkamp, Michael
7
Lemon, Katherine N.
7
Neslin, Scott A.
7
Reinartz, Werner J.
7
Rust, Roland T.
7
Venkatesan, Rajkumar
7
Wiesel, Thorsten
7
Aksoy, Lerzan
6
Belz, Christian
6
Bradlow, Eric T.
6
Gallarza, Martina G.
6
Georgi, Dominik
6
Gustafsson, Anders
6
Hadwich, Karsten
6
Jaakkola, Elina
6
Lehmann, Donald R.
6
Payne, Adrian
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Schweidel, David A.
6
Skiera, Bernd
6
Strandvik, Tore
6
Witell, Lars
6
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Journal of service research : JSR
3
European journal of marketing : EJM
1
European management journal
1
Handbook of research on customer equity in marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
Marketing : journal of research and management
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The Routledge handbook of service research insights and ideas
1
The journal of services marketing
1
Universia business review : UBR
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
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ECONIS (ZBW)
17
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17
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1
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
2
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
3
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
4
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
5
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
6
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
7
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
8
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
9
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
10
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
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