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~person:"Hughes, Tim"
~person:"Vargo, Stephen L."
~subject:"Marketingtheorie"
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Search: subject_exact:"Service-Dominant Logic"
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Marketingtheorie
Service-dominant logic
56
Service-Dominant Logic
55
Marketing theory
27
Betriebliche Wertschöpfung
21
Value creation
21
Customer integration
12
Kundenintegration
12
Beziehungsmarketing
11
Relationship marketing
11
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10
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10
service-dominant logic
9
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8
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7
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Marketingmanagement
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value cocreation
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resource integration
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Hughes, Tim
Vargo, Stephen L.
Lusch, Robert F.
19
Akaka, Melissa Archpru
7
Grönroos, Christian
4
Gummerus, Johanna
4
Brodie, Roderick J.
3
Busser, James A.
3
Frow, Pennie
3
Löbler, Helge
3
Payne, Adrian
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Skålén, Per
3
Wieland, Heiko
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Andreu, Luisa
2
Ballantyne, David
2
Barrutia, José M.
2
Bradshaw, Alan
2
Brown, Stephen
2
Chathoth, Prakash K.
2
Dahl, Andrew J.
2
Dai, Hua
2
Edvardsson, Bo
2
Eggert, Andreas
2
Ehrenthal, Joachim
2
Fehrer, Julia
2
Haase, Michaela
2
Harrington, Robert J.
2
Hilton, Toni
2
Hu, Tao
2
Hunt, Shelby D.
2
Jaakkola, Elina
2
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European journal of marketing : EJM
3
Marketing theory
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of business-to-business marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of service management
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The Routledge handbook of service research insights and ideas
1
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ECONIS (ZBW)
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1
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
2
Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
Saved in:
3
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
4
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
5
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
6
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
7
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
8
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
9
Inversions of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Marketing theory
14
(
2014
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10010461928
Saved in:
10
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
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