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~person:"Ko, Yong Jae"
~subject:"Athletes"
~subject:"Deutschland"
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Athletes
Deutschland
Consumer behaviour
32
Konsumentenverhalten
32
Sportmarketing
21
Sports marketing
21
Sport
15
Sports
15
Sportler
13
Professional sports
11
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Brand image
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Markenimage
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Werbewirkung
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Football
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Ko, Yong Jae
Frick, Bernd
43
Maennig, Wolfgang
43
Wicker, Pamela
38
Breuer, Christoph
37
Pawlowski, Tim
27
Dilger, Alexander
24
Lechner, Michael
23
Nufer, Gerd
23
Franck, Egon
22
Feddersen, Arne
20
Groothuis, Peter Andrew
20
Dietl, Helmut
19
Humphreys, Brad R.
19
Simmons, Robert
18
Schellhaaß, Horst-Manfred
17
Trosien, Gerhard
17
Berri, David J.
16
Brandes, Leif
16
Breuer, Markus
16
Torgler, Benno
16
Feess, Eberhard
14
Kiefer, Stephanie
14
Kruse, Jörn
14
Daumann, Frank
13
Horch, Heinz-Dieter
13
Mühlheußer, Gerd
13
Schmidt, Sascha Leonard
13
Arcidiacono, Peter
12
Dinkel, Michael
12
Kinsler, Josh
12
Nüesch, Stephan
12
Prinz, Joachim
12
Schewe, Gerhard
12
Ahlert, Gerd
11
Ransom, Tyler
11
Weimar, Daniel
11
Budzinski, Oliver
10
Bühler, André W.
10
Deutscher, Christian
10
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European Sport management quarterly : ESMQ
3
International journal of sports marketing & sponsorship
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of nonprofit & public sector marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Nonprofit and voluntary sector quarterly
1
Psychology & marketing
1
Sport management review
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ECONIS (ZBW)
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1
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
3
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
4
Athlete brand image : scale development and model test
Arai, Akiko
;
Ko, Yong Jae
;
Kaplanidou, Kyriaki
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
4
,
pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
Saved in:
5
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
6
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
Saved in:
7
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
8
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
9
Athletes' trust, mental skills, and satisfaction in a gambling-legal cycle racing business in South Korea
Moon, Kae Sung
;
Ko, Yong Jae
;
Connaughton, Daniel P.
; …
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
3
,
pp. 291-308
Persistent link: https://www.econbiz.de/10009570614
Saved in:
10
Reconsidering the role of fit in celebrity endorsement : associative-propositional evaluation (APE) accounts of endorsement effectiveness
Chang, Yonghwan
;
Ko, Yong Jae
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 678-691
Persistent link: https://www.econbiz.de/10011560100
Saved in:
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