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~person:"Ko, Yong Jae"
~subject:"Kognition"
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Kognition
Consumer behaviour
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Konsumentenverhalten
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Sportmarketing
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Sports marketing
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Sport
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Sports
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Athletes
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Ko, Yong Jae
Lechner, Michael
9
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6
Felfe, Christina
5
Dee, Thomas S.
4
Chang, Yonghwan
3
Knaus, Michael C.
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International journal of sports marketing & sponsorship
2
European Sport management quarterly : ESMQ
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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1
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
3
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
4
Athletes' trust, mental skills, and satisfaction in a gambling-legal cycle racing business in South Korea
Moon, Kae Sung
;
Ko, Yong Jae
;
Connaughton, Daniel P.
; …
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
3
,
pp. 291-308
Persistent link: https://www.econbiz.de/10009570614
Saved in:
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