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~person:"Krishnan, Satish"
~person:"Murphy, Mikko"
~subject:"Social media"
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Social media
Consumer behaviour
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Altruism
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Altruismus
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Brand
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Brand image
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Brand love
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Brand management
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Brand trust
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Confidence
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Fake news
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Local food
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Markenartikel
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Personality psychology
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Persönlichkeitspsychologie
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REKO
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Social Web
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Stimuli organism response (SOR) theory
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Krishnan, Satish
Murphy, Mikko
Dhir, Amandeep
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Kumar, Sushant
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Talwar, Shalini
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Journal of retailing and consumer services
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What drives brand love and purchase intentions toward the local food distribution system? : a study of social media-based REKO (fair consumption) groups
Kumar, Sushant
;
Murphy, Mikko
;
Talwar, Shalini
;
Kaur, Puneet
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502672
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