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~person:"Liozu, Stephan"
~subject:"Customer value"
~subject:"Price"
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Liozu, Stephan
Bertola, Giuseppe
11
Hoeberichts, Marco
11
Izquierdo, Mario
11
Kwapil, Claudia
11
Dabusinskas, Aurelijus
10
Ivanova-Stenzel, Radosveta
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8
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7
Monroe, Kent B.
7
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Thomas, Manoj
6
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5
Chen, Haipeng
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Chenavaz, Régis
5
Coulter, Keith S.
5
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4
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4
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4
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4
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4
Mattila, Anna S.
4
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Journal of business research : JBR
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ECONIS (ZBW)
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1
New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas
;
Kienzler, Mario
;
Liozu, Stephan
- In:
Journal of business research : JBR
133
(
2021
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
Saved in:
2
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
3
The micro-foundations of pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of business research : JBR
76
(
2017
),
pp. 159-162
Persistent link: https://www.econbiz.de/10011712968
Saved in:
4
Dollarizing differentiation value : a practical guide for the quantification and the capture of customer value in B2B markets
Liozu, Stephan
-
2016
1. Value-based pricing is a methodology -- 2. The unique complexity of value-based pricing -- 3. Know your competition (step 1) -- 4. Know your customer segments (step 2) -- 5. Extract your true differentiation (step 3) -- 6. Quantify your differentiation value (step 4) -- 7. Understand the...
Persistent link: https://www.econbiz.de/10012101581
Saved in:
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