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~person:"Liozu, Stephan"
~subject:"Customer value"
~subject:"USA"
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Customer value
USA
Preismanagement
38
Pricing strategy
38
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11
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9
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9
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8
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Liozu, Stephan
Hinterhuber, Andreas
14
Borenstein, Severin
11
Hortaçsu, Ali
10
Klenow, Peter J.
10
Berndt, Ernst R.
9
Kryvtsov, Oleksiy
9
Bergen, Mark
8
Levy, Daniel C.
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8
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8
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8
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7
Christiano, Lawrence J.
7
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7
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7
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7
Itskhoki, Oleg
7
Lindé, Jesper
7
Parsley, Hayden
7
Schoenle, Raphael
7
Schwieg, Timothy
7
Williams, Kevin R.
7
Zettelmeyer, Florian
7
Drayer, Joris
6
Einav, Liran
6
Felt, Marie-Hélène
6
Gorodnichenko, Yuriy
6
Hellerstein, Rebecca
6
Phillips, Robert L.
6
Ray, Sourav
6
Simester, Duncan
6
Welte, Angelika
6
Busse, Meghan R.
5
Dutta, Shantanu
5
Goldberg, Pinelopi K.
5
Harrigan, James
5
Kaplan, Greg
5
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5
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Journal of revenue and pricing management
3
Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation in pricing : contemporary theories and best practices
1
Journal of business research : JBR
1
MIT sloan management review
1
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1
Make pricing power a strategic priority for your business
Liozu, Stephan
- In:
Business horizons
62
(
2019
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10011995674
Saved in:
2
Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 11-27)
.
2018
Persistent link: https://www.econbiz.de/10011713210
Saved in:
3
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
4
The micro-foundations of pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of business research : JBR
76
(
2017
),
pp. 159-162
Persistent link: https://www.econbiz.de/10011712968
Saved in:
5
Value-based pricing special issue : editorial
Liozu, Stephan
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011631859
Saved in:
6
Dollarizing differentiation value : a practical guide for the quantification and the capture of customer value in B2B markets
Liozu, Stephan
-
2016
1. Value-based pricing is a methodology -- 2. The unique complexity of value-based pricing -- 3. Know your competition (step 1) -- 4. Know your customer segments (step 2) -- 5. Extract your true differentiation (step 3) -- 6. Quantify your differentiation value (step 4) -- 7. Understand the...
Persistent link: https://www.econbiz.de/10012101581
Saved in:
7
The evolution and future of pricing capabilities
Liozu, Stephan
- In:
Journal of revenue and pricing management
15
(
2016
)
3/4
,
pp. 306-316
Persistent link: https://www.econbiz.de/10011571816
Saved in:
8
Value assessment and pricing capabilities : how to profit from value
Johansson, Magnus
;
Keränen, Joona
;
Hinterhuber, Andreas
; …
- In:
Journal of revenue and pricing management
14
(
2015
)
3
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011460118
Saved in:
9
Editorial: Behavioral and psychological aspects of b2b pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-5
Persistent link: https://www.econbiz.de/10011313584
Saved in:
10
Is it time to rethink your pricing strategy?
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 69-77
Persistent link: https://www.econbiz.de/10009568498
Saved in:
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