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~person:"Loureiro, Sandra Maria Correia"
~person:"Wiedmann, Klaus-Peter"
~person:"Woodside, Arch G."
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
179
Konsumentenverhalten
179
Brand management
56
Markenführung
56
Brand image
43
Markenimage
43
Beziehungsmarketing
34
Relationship marketing
34
Deutschland
28
Germany
28
Luxury goods
26
Luxusgüter
26
Brand
24
Markenartikel
23
Verbraucherverhalten
18
Customer satisfaction
17
Kundenzufriedenheit
17
Social Web
17
Social web
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Marketing
14
Emotion
13
Internet marketing
12
Marketing management
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Marketingmanagement
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Online-Marketing
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Viral marketing
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Virales Marketing
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Fashion
11
Mode
11
Online retailing
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Online-Handel
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Dienstleistungsqualität
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Marktforschung
10
Service quality
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Einzelhandel
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Retail trade
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Advertising
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Sammelwerk
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English
148
German
38
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Loureiro, Sandra Maria Correia
Wiedmann, Klaus-Peter
Woodside, Arch G.
Han, Heesup
115
Belk, Russell W.
110
Grunert, Klaus G.
100
Mattila, Anna S.
95
Huber, Frank
87
Lusk, Jayson L.
84
Phau, Ian
81
Bauer, Hans H.
79
Gierl, Heribert
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Nayga, Rodolfo M.
65
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Krishna, Aradhna
50
Gröppel-Klein, Andrea
49
Rock, Bram de
48
Hollebeek, Linda D.
47
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Gottfried Wilhelm Leibniz Universität Hannover
2
Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
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Universität Hannover / Institut für Marketing & Management
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Schriftenreihe Marketing, Management
18
Psychology & marketing
15
Journal of business research : JBR
12
Journal of retailing and consumer services
10
Journal of promotion management : innovations in planning and applied research
7
The journal of brand management : an international journal
6
Advances in culture, tourism and hospitality research
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
International journal of hospitality management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing : ZFP ; journal of research and management
4
The journal of product & brand management
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of promotion management : JPM
3
Australasian marketing journal
2
Emerald insight
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Qualitative market research : an international journal
2
Schriftenreihe Marketing Management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising and consumer psychology conferences
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Consumer behavior in tourism and hospitality research
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
E-business : state of the art of ICT based challenges and solutions
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
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ECONIS (ZBW)
182
USB Cologne (EcoSocSci)
7
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1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
5
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
6
Internet of things and consumer engagement on retail : state-of-the-art and future directions
Ajayi, Samson
;
Loureiro, Sandra Maria Correia
;
Langaro, …
- In:
EuroMed journal of business
18
(
2023
)
3
,
pp. 397-423
Persistent link: https://www.econbiz.de/10014380923
Saved in:
7
Fashion and film stories of (mis)understanding : introduction to a special issue on cinema and fashion
Díaz Soloaga, Paloma
;
Muñoz Domínguez, Gemma
; …
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 369-373
Persistent link: https://www.econbiz.de/10014373485
Saved in:
8
The sources of the many faces of consumer smartphone attachment : a value-in-use perspective
Sohn, Stefanie
;
Karampournioti, Evmorfia
;
Wiedmann, …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1399-1412
Persistent link: https://www.econbiz.de/10013329335
Saved in:
9
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
10
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
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