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~person:"Mele, Cristina"
~person:"Wieland, Heiko"
~subject:"Marketing theory"
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Search: subject_exact:"Service-Dominant Logic"
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Marketing theory
Service-dominant logic
15
Service-Dominant Logic
13
Innovation
8
Innovation management
6
Innovationsmanagement
6
Institutional economics
4
Institutionenökonomik
4
Marketingtheorie
4
Betriebliche Wertschöpfung
3
Ecosystems
3
Institutions
3
Value
3
Value creation
3
Organisationssoziologie
2
Organizational sociology
2
Resource-based view
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Ressourcenorientierter Ansatz
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Academic relevance
1
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1
Activities
1
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1
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1
Business model
1
Business models
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Cocreation
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Cognition
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Cognitive technologies
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Creativity
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Customer integration
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Diffusion
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General theory of marketing
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Geschäftsmodell
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Innoavation
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Innovation diffusion
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Innovationsdiffusion
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Mele, Cristina
Wieland, Heiko
Vargo, Stephen L.
24
Lusch, Robert F.
19
Akaka, Melissa Archpru
7
Grönroos, Christian
4
Gummerus, Johanna
4
Brodie, Roderick J.
3
Busser, James A.
3
Frow, Pennie
3
Hughes, Tim
3
Löbler, Helge
3
Payne, Adrian
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Skålén, Per
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Andreu, Luisa
2
Ballantyne, David
2
Barrutia, José M.
2
Bradshaw, Alan
2
Brown, Stephen
2
Chathoth, Prakash K.
2
Dahl, Andrew J.
2
Dai, Hua
2
Edvardsson, Bo
2
Eggert, Andreas
2
Ehrenthal, Joachim
2
Fehrer, Julia
2
Haase, Michaela
2
Harrington, Robert J.
2
Hilton, Toni
2
Hu, Tao
2
Hunt, Shelby D.
2
Jaakkola, Elina
2
Koskela-Huotari, Kaisa
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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1
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
2
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
3
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
4
Research traditions of innovation : goods-dominant logic, the resource-based approach, and service-dominant logic
Mele, Cristina
;
Colurcio, Maria
;
Russo Spena, Tiziana
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 612-642
Persistent link: https://www.econbiz.de/10010526465
Saved in:
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