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~person:"Morbe, Lukas"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
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Search: "Swoboda, Bernhard"
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Consumer behaviour
Einzelhandel
Retail trade
3
Konsumentenverhalten
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Multinationales Unternehmen
2
Transnational corporation
2
Auslandsmarkt
1
Bayesian Estimation
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Betriebsform
1
Brand image
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Brand management
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Centralization
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Cross-classified Multi-level Modeling
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Environment
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Estimation
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Firm performance
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Format Transfer
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Handelskette
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Host Country Environment
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International
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International Retailing
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International retailers
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International strategy
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Intra- and Inter-format Competition
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Local Positioning
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Markenführung
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Markenimage
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Markteintrittsstrategie
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Modellierung
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Performance path
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Rescources
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Retail Brand Equity
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Retail format
1
Retailing
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Schätzung
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Scientific modelling
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Standardization
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Store Formats' Local Performance
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Strategic management
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Morbe, Lukas
Swoboda, Bernhard
75
Foscht, Thomas
21
Schramm-Klein, Hanna
18
Morschett, Dirk
12
Elsner, Stefan
8
Rudolph, Thomas
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Schnedlitz, Peter
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Pennemann, Karin
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Weindel, Julia
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Zentes, Joachim
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Maloles, Cesar
3
Schwarz, Sandra
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Berg, Bettina
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Chia, Swee-lim
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Dabija, Dan Cristian
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Fränzel, Nils
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Hirschmann, Johannes
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Hälsig, Frank
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Olejnik, Edith
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Schloffer, Judith
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Taube, Markus
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Winters, Amelie
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Anderer, Michael
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Cliquet, Gérard
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Dabija, Christian
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Dabija, Dan-Cristian
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Ernstreiter, Karin
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Flecker, Johannes
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Grzeskowiak, Stephan
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Haelsig, Frank
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Neus, Florian
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Pop, Nicolae A.
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Springer Fachmedien Wiesbaden
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Handel und internationales Marketing / Retailing and international marketing
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International business review : the official journal of the European International Business Academy
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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International strategy's effects on retailers' local implementation and performance
Swoboda, Bernhard
;
Morbe, Lukas
;
Hirschmann, Johannes
- In:
International business review : the official journal of …
27
(
2018
)
3
,
pp. 642-653
Persistent link: https://www.econbiz.de/10011856709
Saved in:
2
International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
Morbe, Lukas
-
2018
Persistent link: https://www.econbiz.de/10011843674
Saved in:
3
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
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