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~person:"Mukherjee, Srabanti"
~person:"Parsad, Chandan"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
India
15
Indien
15
Consumer behaviour
12
Einkaufszentrum
3
Market segmentation
3
Marktsegmentierung
3
Shopping center
3
market segmentation
3
Brand image
2
Brand management
2
Einzelhandel
2
Emotion
2
Factor analysis
2
Low income
2
Markenführung
2
Markenimage
2
Niedrigeinkommen
2
Private consumption
2
Privater Konsum
2
Retail trade
2
mall management
2
retail stores
2
shoppers' behaviour
2
shopping experience
2
shopping malls
2
Aesthetic shoppers
1
Antecedents
1
Aspirational consumption
1
BETH
1
BOP
1
Begrenzte Rationalität
1
Beziehungsmarketing
1
Bounded rationality
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Brand
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Business start-up
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CBBE
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English
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Mukherjee, Srabanti
Parsad, Chandan
Khare, Arpita
58
Chawla, Deepak
21
Jain, Varsha
13
Parayitam, Satyanarayana
12
Roy, Subhadip
12
Mishra, Sita
10
Sondhi, Neena
10
Prashar, Sanjeev
9
Singh, Ramendra
9
Das, Gopal
8
Das, Manish
8
Singh, Devinder Pal
8
Tandon, Urvashi
8
Aithal, P. S.
7
Handa, Meenakshi
7
Joshi, Himanshu
7
Punyatoya, Plavini
7
Soni, Pavleen
7
Thomas, Sujo
7
Agarwal, Reeti
6
Deb, Madhurima
6
Dutta, Kirti
6
Gupta, Ashish
6
Gupta, Karnika
6
Gupta, Shruti
6
H. R., Ganesha
6
Jain, Sheetal
6
Jaiswal, Deepak
6
Kant, Rishi
6
Kautish, Pradeep
6
Khan, Mohammed Naved
6
Kumar, Vikas
6
Kundu, Sukanya
6
Pandey, Shweta
6
Sequeira, A. H.
6
Tripathi, Vibhuti
6
Almugari, Fatehi
5
Bhukya, Ramulu
5
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International journal of business excellence
2
Asian Academy of Management journal : AAMJ
1
Decision
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of services technology and management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of strategic marketing
1
Working paper series : WPS
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ECONIS (ZBW)
12
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1
Triggers of aspirational consumption at the base of the Pyramid : a qualitative inquiry from Indian context
Srivastava, Abhinav
;
Mukherjee, Srabanti
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 154-184
Persistent link: https://www.econbiz.de/10014303179
Saved in:
2
Consumption and purchase patterns among bottom of pyramid consumers : propositions, and implications for public policy
Singh, Ramendra
;
Mukherjee, Srabanti
;
Mishra, Hari Govind
-
2017
Persistent link: https://www.econbiz.de/10011724354
Saved in:
3
Segmenting Indian shoppers on mall attractiveness factors
Prashar, Sanjeev
;
Harvinder Singh
;
Parsad, Chandan
; …
- In:
International journal of services technology and management
25
(
2019
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012101551
Saved in:
4
Impact of the antecedents of electronic word of mouth on consumer based brand equity : a study on the hotel industry
Sijoria, Charu
;
Mukherjee, Srabanti
;
Datta, Biplab
- In:
Journal of hospitality marketing & management
28
(
2019
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012176565
Saved in:
5
Ethical dimension of customer-based brand equity
Datta, Biplab
;
Mukherjee, Srabanti
- In:
International journal of business excellence
13
(
2017
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10011840426
Saved in:
6
Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
Saved in:
7
Clustering shoppers' by mall experience for emerging Indian city
Prashar, Sanjeev
;
Gupta, Sumeet
;
Singh, Harvinderv
; …
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
2
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011665475
Saved in:
8
Application of neural networks technique in predicting impulse buying among shoppers in India
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Decision
42
(
2015
)
4
,
pp. 403-417
Persistent link: https://www.econbiz.de/10011530812
Saved in:
9
Factors prompting impulse buying behaviour : study among shoppers in India
Prashar, Sanjeev
;
Parsad, Chandan
;
Sai Vijay, T.
- In:
International journal of Indian culture and business …
11
(
2015
)
2
,
pp. 219-244
Persistent link: https://www.econbiz.de/10011588593
Saved in:
10
Factors defining store atmospherics in convenience stores : an analytical study of Delhi malls in India
Prashar, Sanjeev
;
Verma, Pranay
;
Parsad, Chandan
; …
- In:
Journal of Asian finance, economics and business : JAFEB
2
(
2015
)
3
,
pp. 5-15
Persistent link: https://www.econbiz.de/10011688472
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