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~person:"Roß, Jan-Michael"
~subject:"New product development"
~subject:"Real options analysis"
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Roß, Jan-Michael
Fisch, Jan Hendrik
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Ross, Jan-Michael
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Varga, Emanuel
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MIT sloan management review
1
Marketing : ZFP ; journal of research and management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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How to launch products in uncertain markets
Roß, Jan-Michael
;
Fisch, Jan Hendrik
- In:
MIT sloan management review
60
(
2019
)
1
,
pp. 61-64
Persistent link: https://www.econbiz.de/10011989929
Saved in:
2
Entwicklungsstart und Markteinführung von neuen Produkten unter schwankenden Werkstoffpreisen
Roß, Jan-Michael
-
2011
Persistent link: https://www.econbiz.de/10010351300
Saved in:
3
Timing the start of material substitution projects : creating switching options under volatile material prices
Fisch, Jan Hendrik
;
Roß, Jan-Michael
- In:
The journal of product innovation management : an …
31
(
2014
)
3
,
pp. 567-583
Persistent link: https://www.econbiz.de/10010359028
Saved in:
4
Timing decisions in new product development for international markets : a review and directions for empirical research
Fisch, Jan Hendrik
;
Roß, Jan-Michael
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 151-159
Persistent link: https://www.econbiz.de/10010385211
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