Timing decisions in new product development for international markets : a review and directions for empirical research
Year of publication: |
2014
|
---|---|
Authors: | Fisch, Jan Hendrik ; Roß, Jan-Michael |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 36.2014, 2, p. 151-159
|
Subject: | New product development | new product launch | timing | Produktentwicklung | Innovation | Innovationsmanagement | Innovation management |
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