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~person:"Schiele, Holger"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrmittel"
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Key-Account-Management
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Lieferantenmanagement
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Supplier relationship management
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Beziehungsmarketing
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Customer attractiveness
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Preferred customer status
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Schiele, Holger
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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How startups become attractive to suppliers and achieve preferred customer status : factors influencing the positioning of young firms
Tessaro, Juliano Afonso
;
Harms, Rainer
;
Schiele, Holger
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 100-115
Persistent link: https://www.econbiz.de/10014433581
Saved in:
2
The impact of customer attractiveness and supplier satisfaction on becoming a preferred customer
Pulles, Niels J.
;
Schiele, Holger
;
Veldman, Jasper
; …
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 129-140
Persistent link: https://www.econbiz.de/10011478745
Saved in:
3
Special issue: Customer attractiveness, supplier satisfaction and preferred customer status
Schiele, Holger
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009699347
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