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~person:"Silalahi, Sahat Aditua Fandhitya"
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Search: subject:"Credibility theory"
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Source credibility theory
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attractiveness
2
celebrity endorsement
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expertise
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perceived religiosity
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trustworthiness
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Advertising effects
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Silalahi, Sahat Aditua Fandhitya
Nadizadeh, Ali
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Cui, Yan
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Fachrurazi, Fachrurazi
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Fahham, Achmad Muchaddam
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Guegan, Dominique
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Huang, Min
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Porth, Lysa
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Schmidt, Klaus D.
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Szymańska, Anna
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Tan, Ken Seng
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Tsai, Cary Chi-Liang
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Wang, Xingwei
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Yang, Shengxiang
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Zhao, Xin
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Zhu, Wenjun
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ATANASIU, Virginia
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Abdikerimova, Samal
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Agarwal, Shivi
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BODEA, Constanta Nicoleta
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Balabanis, George
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Becker, Annika
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Bonini, Stefano
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The role of perceived religiosity in strengthening celebrity endorser's credibility dimensions
Silalahi, Sahat Aditua Fandhitya
;
Fachrurazi, Fachrurazi
; …
- In:
Cogent Business & Management
8
(
2021
)
1
,
pp. 1-20
between dimensions in source
credibility
theory
and consumers' purchase intention. A self-administered survey was conducted …
Persistent link: https://www.econbiz.de/10012657389
Saved in:
2
The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions
Silalahi, Sahat Aditua Fandhitya
;
Fachrurazi, Fachrurazi
; …
- In:
Cogent business & management
8
(
2021
)
1
,
pp. 1-20
between dimensions in source
credibility
theory
and consumers’ purchase intention. A self-administered survey was conducted …
Persistent link: https://www.econbiz.de/10012631363
Saved in:
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