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~person:"Singh, Shweta"
~source:"econis"
~type:"article"
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Beziehungsmarketing
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Credit card
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European journal of operational research : EJOR
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Developing a measure of risk adjusted revenue (RAR) in credit cards market : implications for customer relationship management
Singh, Shweta
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
European journal of operational research : EJOR
224
(
2013
)
2
,
pp. 425-434
Persistent link: https://www.econbiz.de/10009683055
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