Developing a measure of risk adjusted revenue (RAR) in credit cards market : implications for customer relationship management
Year of publication: |
2013
|
---|---|
Authors: | Singh, Shweta ; Murthi, B. P. S. ; Steffes, Erin |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 224.2013, 2 (16.01.), p. 425-434
|
Subject: | Beziehungsmarketing | Relationship marketing | Kreditkarte | Credit card |
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