The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry
Year of publication: |
2019
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Authors: | Murthi, B. P. S. ; Girju, Marina ; Steffes, Erin |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 24.2019, 1/2, p. 11-20
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Subject: | Customer profitability | Customer relationship management | Teaser rates | Promotional rates | Customer behavior | Segmentation | Delinquency risk | Zins | Interest rate | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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