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~subject:"Brand image"
~subject:"Cause involvement"
~subject:"Werbewirkung"
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Search: "Thomas, Sujo"
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Brand image
Cause involvement
Werbewirkung
Consumer behaviour
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Konsumentenverhalten
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Cause-Related Marketing
13
Cause-related marketing
13
Beziehungsmarketing
11
India
11
Indien
11
Relationship marketing
11
Fundraising
7
Marketing management
5
Marketingmanagement
5
Advertising effects
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Brand management
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CRM participation intention
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Internet marketing
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Luxury goods
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Luxusgüter
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Markenführung
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Markenimage
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Online-Marketing
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Social Web
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Social web
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Auslandsinvestition
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CRM
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CRM campaign
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Confidence
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Facebook
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Intention to donate
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Retail trade
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cause scope
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cause-related marketing
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Thomas, Sujo
6
Kureshi, Sonal
3
Yagnik, Arpan
2
Agarwal, Dhruv
1
Bhatt, Viral
1
Bhatt, Vivek
1
Jadeja, Ashwin
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Patel, Ritesh
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Shreevastava, Richa
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International journal of business and emerging markets : IJBEM
1
International journal of business competition and growth : IJBCG
1
International journal of business information systems : IJBIS
1
International journal of emerging markets
1
International review on public and non-profit marketing
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Journal of marketing communications
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ECONIS (ZBW)
6
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1
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
2
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
3
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
4
Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context
Thomas, Sujo
;
Suggala, Susmita
;
Agarwal, Dhruv
- In:
International journal of business competition and …
8
(
2022
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014234352
Saved in:
5
Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations
Thomas, Sujo
;
Kureshi, Sonal
;
Yagnik, Arpan
- In:
International journal of business and emerging markets …
13
(
2021
)
1
,
pp. 30-51
Persistent link: https://www.econbiz.de/10012505423
Saved in:
6
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
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