//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~subject:"International market entry"
~subject:"SME"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Swoboda, Bernhard"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
International market entry
SME
Deutschland
59
Germany
59
Einzelhandel
52
Retail trade
50
Theorie
49
Theory
49
Consumer behaviour
40
Konsumentenverhalten
40
Globalisierung
28
Globalization
28
Multinationales Unternehmen
26
Transnational corporation
25
Beziehungsmarketing
24
Markenführung
24
Relationship marketing
24
Internationales Marketing
21
International marketing
17
Internationaler Markteintritt
17
Verbraucherverhalten
16
Lieferantenmanagement
15
Supplier relationship management
15
Handel
14
Internationales Management
14
Trade
14
Corporate reputation
12
E-commerce
12
Electronic Commerce
12
Firmenimage
12
Handelsforschung
12
Handelsmanagement
12
Retail management
12
Welt
12
World
12
KMU
11
Management
11
Beschaffung
10
Betriebliche Wertschöpfung
10
more ...
less ...
Online availability
All
Undetermined
9
Free
3
Type of publication
All
Article
44
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Aufsatz im Buch
10
Book section
10
Hochschulschrift
4
Thesis
3
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Lehrbuch
1
Sammelwerk
1
Textbook
1
more ...
less ...
Language
All
English
34
German
15
Undetermined
1
Author
All
Swoboda, Bernhard
50
Morschett, Dirk
8
Schramm-Klein, Hanna
7
Olejnik, Edith
6
Foscht, Thomas
5
Meierer, Markus
4
Weindel, Julia
4
Dabija, Dan Cristian
3
Elsner, Stefan
3
Giersch, Judith
3
Hälsig, Frank
3
Pennemann, Karin
3
Sinning, Carolina
3
Zentes, Joachim
3
Hirschmann, Johannes
2
Jager, Martin
2
Schwarz, Sandra
2
Block, Jörn
1
Flecker, Johannes
1
Fränzel, Nils
1
Haelsig, Frank
1
Jacobs, Nele
1
Morbe, Lukas
1
Müller, Franz-Friedrich
1
Näher, Stefan
1
Samadi, Sara
1
Schu, Matthias
1
Schwerdle, Willi
1
Taube, Markus
1
Weimann, Bettina
1
Weindel, Julia Katharina
1
Winters, Amelie
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Universität Trier
1
Published in...
All
Marketing : ZFP ; journal of research and management
4
Management international review : MIR ; journal of international business
3
European retail research
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handelsforschung
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of international marketing
2
Management international review : mir ; journal of international business
2
The international review of retail, distribution and consumer research
2
B2B-Handel : Perspektiven des Groß- und Außenhandels
1
Die Betriebswirtschaft : DBW
1
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
Handbuch Medienmanagement : mit 46 Tabellen
1
HandelsMonitor
1
Impulse für die Markenforschung und Markenführung
1
International journal of retail & distribution management
1
Internationales Management und die Grundlagen des globalisierten Kapitalismus
1
Journal of International Entrepreneurship
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of international entrepreneurship
1
Journal of international management
1
Journal of retailing and consumer services
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Long range planning : LRP ; international journal of strategic management
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing : journal of research and management
1
Marketing in kleinen und mittleren Unternehmen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Markteintrittsstrategien : Dynamik und Komplexität
1
Research
1
Research on knowledge, innovation and internationalization
1
Strategic management : a European approach
1
Strategic management : new rules for Old Europe
1
more ...
less ...
Source
All
ECONIS (ZBW)
49
RePEc
1
Showing
1
-
10
of
50
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele
;
Swoboda, Bernhard
- In:
Management international review : MIR ; journal of …
64
(
2024
)
1
,
pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
Saved in:
2
Effects of internationalization rhythm and speed on e-commerce firms’ growth and the role of institutional distances
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
62
(
2022
)
2
,
pp. 169-201
Persistent link: https://www.econbiz.de/10013272929
Saved in:
3
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
4
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
5
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
6
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
7
Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes
-
2017
Persistent link: https://www.econbiz.de/10012259740
Saved in:
8
Linking processes and dynamic capabilities of international SMEs : the mediating effect of international entrepreneurial orientation
Swoboda, Bernhard
;
Olejnik, Edith
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
1
,
pp. 139-161
Persistent link: https://www.econbiz.de/10011437375
Saved in:
9
The impact of fit among internationalization stages and firms' structure, processes and culture on performance : a profile deviation perspective
Swoboda, Bernhard
- In:
Internationales Management und die Grundlagen des …
,
(pp. 59-82)
.
2016
Persistent link: https://www.econbiz.de/10011503210
Saved in:
10
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
-
2016
Persistent link: https://www.econbiz.de/10011505956
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->