//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~subject:"Kundenservice"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer retention"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Kundenservice
Customer retention
132
Kundenbindung
132
Beziehungsmarketing
39
Relationship marketing
39
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
18
Social web
18
Customer satisfaction
15
Kundenzufriedenheit
15
Dienstleistungsqualität
10
Internet marketing
10
Markenführung
10
Online-Marketing
10
Service quality
10
Deutschland
9
Germany
9
Bank
7
Brand image
6
Brand loyalty
6
Confidence
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Einzelhandel
6
Markenimage
6
Markentreue
6
Retail trade
6
Tourism industry
6
Tourismuswirtschaft
6
Vertrauen
6
Business model
5
Emotion
5
Geschäftsmodell
5
Quality management
5
Qualitätsmanagement
5
Customer service
4
E-commerce
4
Electronic Commerce
4
Erfolgsfaktor
4
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
107
Aufsatz in Zeitschrift
107
Hochschulschrift
34
Thesis
26
Book section
14
Collection of articles of several authors
10
Sammelwerk
10
Guidebook
6
Ratgeber
6
Case study
3
Conference paper
3
Fallstudie
3
Graue Literatur
3
Konferenzbeitrag
3
Konferenzschrift
3
Non-commercial literature
3
Aufsatzsammlung
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Handbook
1
Handbuch
1
Lehrbuch
1
Sammlung
1
Textbook
1
more ...
less ...
Language
All
German
7
English
7
Author
All
Bakshi, Madhupa
1
Briskorn, Nico
1
Diehl, Sandra
1
Kastner, Sonja
1
Kaufmann, Patrick J.
1
Lawrence, Benjamin
1
Mishra, Prashant
1
Pepels, Werner
1
Pettinger, Lynne
1
Price, Linda L.
1
Reidl, Andreas
1
Singh, Jaywant
1
Trommsdorff, Volker
1
Uncles, Mark
1
Vasudeva, Savdeep
1
Watts, Helen
1
Weinberg, Peter
1
Zillessen, Reinhard
1
more ...
less ...
Published in...
All
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Strong brands, strong relationships
2
Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
Brand management in emerging markets : theories and practice
1
Brands : interdisciplinary perspectives
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Grundlagen des After Sales Marketing
1
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
1
Strategies and tools for managing connected consumers
1
The Routledge companion to contemporary brand management
1
Verbrauchervielfalt : Chancen des demographischen Wandels für Konsum und Finanzen
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep
- In:
Strategies and tools for managing connected consumers
,
(pp. 46-69)
.
2020
Persistent link: https://www.econbiz.de/10012106733
Saved in:
2
Measuring the market performance of brands : applications in brand management
Singh, Jaywant
;
Uncles, Mark
- In:
The Routledge companion to contemporary brand management
,
(pp. 13-31)
.
2016
Persistent link: https://www.econbiz.de/10011515338
Saved in:
3
VfL Wolfsburg : Nachhaltigkeit als Markenkern eines Fußballclubs
Briskorn, Nico
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 115-130)
.
2015
Persistent link: https://www.econbiz.de/10011290682
Saved in:
4
Loyalty and brands in consumers' assembled lives
Price, Linda L.
- In:
Strong brands, strong relationships
,
(pp. 13-27)
.
2015
Persistent link: https://www.econbiz.de/10011313064
Saved in:
5
Identity tensions in business-based brand relationships
Lawrence, Benjamin
;
Kaufmann, Patrick J.
- In:
Strong brands, strong relationships
,
(pp. 310-329)
.
2015
Persistent link: https://www.econbiz.de/10011316655
Saved in:
6
Brand culture and branded workers : service work and aesthetic labour in fashion retail
Pettinger, Lynne
- In:
Brands : interdisciplinary perspectives
,
(pp. 13-33)
.
2015
Persistent link: https://www.econbiz.de/10010477905
Saved in:
7
Predicting customer retention in discrete and continuous services
Watts, Helen
- In:
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
,
(pp. 89-106)
.
2015
Persistent link: https://www.econbiz.de/10010488972
Saved in:
8
Influence of trust and affect on brand loyalty and brand performance : the case of Indian television news channels
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Brand management in emerging markets : theories and practice
,
(pp. 104-120)
.
2014
Persistent link: https://www.econbiz.de/10010417742
Saved in:
9
Die Bedeutung von Dienstleistungen
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457863
Saved in:
10
Marke. Macht. Zukunft.
Reidl, Andreas
- In:
Verbrauchervielfalt : Chancen des demographischen …
,
(pp. 324-333)
.
2013
Persistent link: https://www.econbiz.de/10010227090
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->