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~subject:"Brand management"
~subject:"Marketing management"
~subject:"Neuromarketing"
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Search: "Journal of consumer behaviour : an international research review"
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Journal of consumer behaviour : an international research review
40
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40
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1
The impact of emotions on recall : an empirical study on social ads
Missaglia, Anna Laura
;
Oppo, Annalisa
;
Mauri, Maurizio
; …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 424-433
Persistent link: https://www.econbiz.de/10011814824
Saved in:
2
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
3
Nostalgia's fulfillment of agentic and communal needs : How different types of self-concepts shape consumer attitudes toward nostalgia
Nam, Jiyeon
;
Lee, Yun
;
Youn, Nara
;
Kwon, Kyoung-min
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 303-313
Persistent link: https://www.econbiz.de/10011570899
Saved in:
4
How consumers respond to missing a quantity discount with multiple price breaks
Huang, Wen Hsien
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 411-419
Persistent link: https://www.econbiz.de/10011542318
Saved in:
5
Brand growth in packaged goods markets : ten cases with common patterns
Dawes, John G.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 477-490
Persistent link: https://www.econbiz.de/10011542370
Saved in:
6
Your ethnic model speaks to the culturally connected : differential effects of model ethnicity in advertisements and the role of cultural self-construal
Hesapci Karaca, Özlem
;
Merdin, Ezgi
;
Gorgulu, Vehbi
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10011477202
Saved in:
7
The stability and sales contribution of heavy-buying housholds
Romaniuk, Jenni
;
Wight, Samuel
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10011294155
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8
Effects of consumer embarrassment on shopping basket size and value : a study of the millennial consumer
Nichols, Bridget Satinover
;
Raska, David
;
Flint, Daniel J.
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011294150
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9
The persuasive effectiveness of mini-films : narrative transportation and fantasy proneness
Chen, Tsai
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
1
,
pp. 21-27
Persistent link: https://www.econbiz.de/10011294154
Saved in:
10
Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009738779
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