//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Beziehungsmarketing
3,381
Relationship marketing
3,381
Deutschland
589
Germany
589
Theorie
468
Theory
468
Konsumentenverhalten
402
Customer satisfaction
247
Kundenzufriedenheit
247
Marketing management
228
Marketingmanagement
228
Lieferantenmanagement
223
Supplier relationship management
223
E-commerce
208
Electronic Commerce
208
Social Web
204
Social web
204
Dienstleistungsqualität
177
Service quality
177
Customer integration
147
Kundenintegration
147
Customer value
143
Kundenwert
143
Brand management
141
Markenführung
141
USA
141
United States
141
Innovation management
113
Innovationsmanagement
113
Internet marketing
108
Online-Marketing
108
Erfolgsfaktor
94
Online retailing
94
Online-Handel
94
Success factor
94
Customer service
90
Kundenservice
90
Computer-assisted marketing
81
Dienstleistungssektor
81
more ...
less ...
Online availability
All
Undetermined
116
Free
9
Type of publication
All
Article
401
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Mehrbändiges Werk
Article in journal
6,697
Aufsatz in Zeitschrift
6,697
Book section
400
Hochschulschrift
256
Thesis
196
Graue Literatur
185
Non-commercial literature
185
Arbeitspapier
125
Working Paper
125
Collection of articles of several authors
76
Sammelwerk
76
Conference paper
72
Konferenzbeitrag
72
Aufsatzsammlung
54
Case study
20
Fallstudie
20
Bibliografie enthalten
17
Bibliography included
17
Lehrbuch
15
Collection of articles written by one author
14
Sammlung
14
Handbook
13
Handbuch
13
Konferenzschrift
13
Textbook
12
Conference proceedings
9
Reprint
9
Ratgeber
8
Glossar enthalten
7
Glossary included
7
Guidebook
7
Festschrift
4
Interview
2
Multi-volume publication
2
Systematic review
2
Übersichtsarbeit
2
Company information
1
Fallstudiensammlung
1
more ...
less ...
Language
All
English
313
German
90
Author
All
Fournier, Susan
5
Birker, Benjamin
4
Stauss, Bernd
4
Bauer, Hans H.
3
Bruhn, Manfred
3
Hansen, Ursula
3
Hollebeek, Linda D.
3
Huber, Frank
3
Johnson, Michael D.
3
MacInnis, Deborah J.
3
Park, C. Whan
3
Aggarwal, Anu Gupta
2
Ahlert, Dieter
2
Balqiah, Tengku Ezni
2
Belz, Christian
2
Benkenstein, Martin
2
Bliemel, Friedhelm
2
Browne, Glenn J.
2
Büttgen, Marion
2
Capriello, Antonella
2
Chen, Qimei
2
Conduit, Jodie
2
Diller, Hermann
2
Dixon, Andrea L.
2
Eine, Bastian
2
Fassott, Georg
2
Fudenberg, Drew
2
Goldsmith, Ronald E.
2
Grabner-Kräuter, Sonja
2
Grewal, Dhruv
2
Grieser, Lukas
2
Gómez-Suárez, Mónica
2
Hadwich, Karsten
2
Helm, Sabrina
2
Herrmann, Andreas
2
Ieva, Marco
2
Kazman, Rick
2
Kenning, Peter
2
Kumar, V.
2
Li, Dahui
2
more ...
less ...
Published in...
All
Handbook of research on customer engagement
10
Consumer-brand relationships : theory and practice
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Consumer brand relationships : meaning, measuring, managing
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Handbook of brand relationships
4
Handbook of research on customer equity in marketing
4
Handbook of research on retailer-consumer relationship development
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
A Research Agenda for Service Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in electronic marketing
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Commodity Marketing : Strategies, Concepts, and Cases
2
Contemporary issues in digital marketing
2
Customer relationship management in electronic markets
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Digitale Transformation des Marketing
2
E-commerce trends for organizational advancement : new applications and methods
2
Emerging issues in economics of development, business and finance
2
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
2
more ...
less ...
Source
All
ECONIS (ZBW)
402
Showing
61
-
70
of
402
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
Saved in:
62
Examination of empirical studies on customer engagement, online engagement, and social media engagement
Yürük-Kayapınar, Pınar
- In:
Insights, innovation, and analytics for optimal …
,
(pp. 25-48)
.
2021
Persistent link: https://www.econbiz.de/10012505628
Saved in:
63
Firms and consumer attitudes in the digital market : analytical hierarchy process approach
Tehci, Ali
;
Ersoy, Yusuf
- In:
Insights, innovation, and analytics for optimal …
,
(pp. 149-167)
.
2021
Persistent link: https://www.econbiz.de/10012506593
Saved in:
64
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
65
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
66
The melody of omnichannel customer experience management (OCCEM)
Dirsehan, Taşkın
;
Dirsehan, Meltem
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 1-10)
.
2021
Persistent link: https://www.econbiz.de/10012492045
Saved in:
67
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
68
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
69
The hybrid shopping mile and its orbital customer journey mapping
Bilgin-Wührer, Zeynep
;
Wührer, Gerhard
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 133-152)
.
2021
Persistent link: https://www.econbiz.de/10012492365
Saved in:
70
Managing the customer experience within the Town Centre retail
Caboni, Federica
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 257-270)
.
2021
Persistent link: https://www.econbiz.de/10012492851
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->