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~subject:"Coping strategy"
~subject:"Switzerland"
~type_genre:"Article in journal"
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Coping strategy
Switzerland
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Corporate Brand Management von KMU : eine qualitativ-explorative Bestandsaufnahme der identitätsbasierten Markenführung bei Schweizer und Liechtensteiner Unternehmen
Rohner, Carlo
;
Kalan, Battal
;
Tokarski, Kim Oliver
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
62
(
2014
)
2
,
pp. 99-123
Persistent link: https://www.econbiz.de/10010386632
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