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Economic crisis
Greece
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Competitive advantage
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Kundenbindung
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Ntanos, Anastasios S.
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Ntanos, Stamatios S.
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Skoumpopoulou, Dimitra
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Vlachos, Ilias P.
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Strategic marketing in fragile economic conditions
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The impact of marketing strategy in small family businesses
Ntanos, Anastasios S.
;
Ntanos, Stamatios S.
- In:
Strategic marketing in fragile economic conditions
,
(pp. 153-166)
.
2014
Persistent link: https://www.econbiz.de/10010416848
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Loyalty in crisis : evidence from Greece
Vlachos, Ilias P.
;
Skoumpopoulou, Dimitra
- In:
Strategic marketing in fragile economic conditions
,
(pp. 1-21)
.
2014
Persistent link: https://www.econbiz.de/10010416862
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