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~subject:"Einzelhandel"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Search: "Swoboda, Bernhard"
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Einzelhandel
Retail trade
32
Consumer behaviour
27
Konsumentenverhalten
27
Deutschland
23
Germany
23
Theorie
18
Theory
18
Globalisierung
17
Globalization
17
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12
Internationaler Markteintritt
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Beziehungsmarketing
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Relationship marketing
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International marketing
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Internationales Marketing
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Markenimage
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Multinationales Unternehmen
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Swoboda, Bernhard
32
Elsner, Stefan
6
Schramm-Klein, Hanna
5
Foscht, Thomas
4
Morschett, Dirk
4
Pennemann, Karin
3
Weindel, Julia
3
Zentes, Joachim
3
Dabija, Dan Cristian
2
Hälsig, Frank
2
Morbe, Lukas
2
Olejnik, Edith
2
Anderer, Michael
1
Berg, Bettina
1
Chia, Swee-lim
1
Cliquet, Gérard
1
Grzeskowiak, Stephan
1
Haelsig, Frank
1
Hirschmann, Johannes
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Maloles, Cesar
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Schloffer, Judith
1
Schlüter, Andrea
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Schu, Matthias
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Schwarz, Sandra
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Seibel, Christoph
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Sirgy, M. Joseph
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Steinmann, Sascha
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Taube, Markus
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European retail research
5
Marketing : ZFP ; journal of research and management
4
International journal of retail & distribution management
3
Journal of retailing and consumer services
3
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
2
International business review : the official journal of the European International Business Academy
2
Journal of international marketing
2
The international review of retail, distribution and consumer research
2
Business & society
1
Handelsforschung
1
International marketing review
1
Journal of business research : JBR
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of retailing
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Management international review : mir ; journal of international business
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Marketing : journal of research and management
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Technology in society : an international journal
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ECONIS (ZBW)
32
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1
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
2
International strategy's effects on retailers' local implementation and performance
Swoboda, Bernhard
;
Morbe, Lukas
;
Hirschmann, Johannes
- In:
International business review : the official journal of …
27
(
2018
)
3
,
pp. 642-653
Persistent link: https://www.econbiz.de/10011856709
Saved in:
3
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
4
Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna
;
Zentes, Joachim
;
Steinmann, Sascha
; …
- In:
Business & society
55
(
2016
)
4
,
pp. 550-575
Persistent link: https://www.econbiz.de/10011458654
Saved in:
5
A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
6
Internationalization speed of online retailers : a resource-based perspective on the influence factors
Schu, Matthias
;
Morschett, Dirk
;
Swoboda, Bernhard
- In:
Management international review : mir ; journal of …
56
(
2016
)
5
,
pp. 733-757
Persistent link: https://www.econbiz.de/10011666195
Saved in:
7
Linking retailing experiences with life satifaction : the concept of story-type congruity with shopper's identity
Grzeskowiak, Stephan
;
Sirgy, M. Joseph
;
Foscht, Thomas
; …
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10011552611
Saved in:
8
Crosswise and reciprocal interdependencies within retailers' multichannel structures
Swoboda, Bernhard
;
Weindel, Julia
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 347-374
Persistent link: https://www.econbiz.de/10011594187
Saved in:
9
Predictors and effects of retail brand equity : a cross-sectoral analysis
Swoboda, Bernhard
;
Weindel, Julia
;
Hälsig, Frank
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 265-276
Persistent link: https://www.econbiz.de/10011528707
Saved in:
10
Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels
Schramm-Klein, Hanna
;
Morschett, Dirk
;
Swoboda, Bernhard
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 403-431
Persistent link: https://www.econbiz.de/10011298823
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