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~subject:"Globalization"
~type_genre:"Conference paper"
~type_genre:"Sammelwerk"
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Global Marketing Conference <2012, Seoul>
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Journal of business research : JBR
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Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
Choi, Yung Kyun
;
Schellhase, Ralf
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2053-2055
Persistent link: https://www.econbiz.de/10010400159
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2
Special section: Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
Global Marketing Conference <2012, Seoul>
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2053-2184
Persistent link: https://www.econbiz.de/10010400163
Saved in:
3
Special section: Managing global innovation and knowledge
Ribeiro Soriano, Domingo
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1964-2152
Persistent link: https://www.econbiz.de/10009772395
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4
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
5
Special section: Internationalization of marketing communication and consumer research
Pham, Michel T.
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 871-954
Persistent link: https://www.econbiz.de/10009756895
Saved in:
6
Special issue: Globalization, culture, and marketing strategy
Laroche, Michel
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009241426
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