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~subject:"Handelsmanagement"
~subject:"Transnational corporation"
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Search: "Swoboda, Bernhard"
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Handelsmanagement
Transnational corporation
Einzelhandel
38
Retail trade
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Deutschland
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Germany
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Consumer behaviour
29
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29
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Swoboda, Bernhard
18
Morschett, Dirk
3
Zentes, Joachim
3
Elsner, Stefan
2
Hirschmann, Johannes
2
Sinning, Carolina
2
Anderer, Michael
1
Giersch, Judith
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Jager, Martin
1
Löwenberg, Margot
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Meierer, Markus
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
2
Management international review : MIR ; journal of international business
2
B2B-Handel : Perspektiven des Groß- und Außenhandels
1
European retail research
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Impulse für die Markenforschung und Markenführung
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
International business review : the official journal of the European International Business Academy
1
Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften
1
Internationales Management : Forschung, Lehre, Praxis
1
Journal of international marketing
1
Journal of retailing and consumer services
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Marketing : ZFP ; journal of research and management
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Markteintrittsstrategien : Dynamik und Komplexität
1
Strategic management : a European approach
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Strategic management : new rules for Old Europe
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ECONIS (ZBW)
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Effects of internationalization rhythm and speed on e-commerce firms’ growth and the role of institutional distances
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
62
(
2022
)
2
,
pp. 169-201
Persistent link: https://www.econbiz.de/10013272929
Saved in:
2
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
3
International strategy's effects on retailers' local implementation and performance
Swoboda, Bernhard
;
Morbe, Lukas
;
Hirschmann, Johannes
- In:
International business review : the official journal of …
27
(
2018
)
3
,
pp. 642-653
Persistent link: https://www.econbiz.de/10011856709
Saved in:
4
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
5
Successful GAM organization for companies that supply international retailers and the role of international marketing strategy
Swoboda, Bernhard
;
Seibel, Christoph
;
Schlüter, Andrea
- In:
European retail research
28
(
2014
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10011284991
Saved in:
6
Bedeutung institutionalisierter Markteintrittsstrategien bei internationalen Handelsunternehmen
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Markteintrittsstrategien : Dynamik und Komplexität
,
(pp. 95-121)
.
2012
Persistent link: https://www.econbiz.de/10009529020
Saved in:
7
Herausforderungen des Handelsmanagements
Zentes, Joachim
;
Swoboda, Bernhard
;
Morschett, Dirk
; …
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 1-18)
.
2012
Persistent link: https://www.econbiz.de/10009738022
Saved in:
8
Erfolg und Produktivität unterschiedlicher Internationalisierungsstrategien von Handelsunternehmen
Swoboda, Bernhard
;
Elsner, Stefan
-
2011
Persistent link: https://www.econbiz.de/10009230441
Saved in:
9
The complexity and dynamics of Electrolux' internationalisation
Zentes, Joachim
;
Swoboda, Bernhard
;
Morschett, Dirk
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 3-24)
.
2011
Persistent link: https://www.econbiz.de/10009304071
Saved in:
10
The global sustainability initiative at Henkel's Laundry and Home Care sector
Swoboda, Bernhard
;
Löwenberg, Margot
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 837-854)
.
2011
Persistent link: https://www.econbiz.de/10009310247
Saved in:
1
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