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~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Markenführung
16,802
Brand management
16,799
Markenimage
10,722
Brand image
10,518
Konsumentenverhalten
9,943
Consumer behaviour
9,935
Markenartikel
9,061
Brand
7,799
Beziehungsmarketing
3,028
Relationship marketing
3,026
Markenpolitik
2,216
Social Web
2,032
Social web
2,032
Deutschland
1,958
Online-Marketing
1,779
Internet marketing
1,753
Marketingmanagement
1,666
Germany
1,649
Marketing management
1,645
Werbewirkung
1,535
Advertising effects
1,514
Theorie
1,350
Theory
1,342
Luxury goods
1,114
Luxusgüter
1,114
Marketing
1,114
USA
1,094
United States
1,064
Werbung
1,056
Designation of origin
1,014
Corporate reputation
975
Firmenimage
975
Advertising
950
Customer satisfaction
930
Kundenzufriedenheit
930
Brand loyalty
901
Tourismusmarketing
875
Tourism marketing
874
Markentreue
868
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Online availability
All
Undetermined
474
Free
115
Type of publication
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Article
891
Book / Working Paper
126
Type of publication (narrower categories)
All
Article in journal
822
Aufsatz in Zeitschrift
822
Aufsatz im Buch
65
Book section
65
Graue Literatur
20
Non-commercial literature
20
Hochschulschrift
18
Thesis
15
Working Paper
13
Arbeitspapier
12
Collection of articles of several authors
12
Sammelwerk
12
Aufsatzsammlung
8
Case study
8
Conference paper
8
Fallstudie
8
Konferenzbeitrag
8
Conference proceedings
4
Konferenzschrift
4
Bibliografie enthalten
2
Bibliography included
2
Fallstudiensammlung
2
Accompanied by computer file
1
Collection of articles written by one author
1
Elektronischer Datenträger als Beilage
1
Festschrift
1
Handbook
1
Handbuch
1
Reprint
1
Sammlung
1
Systematic review
1
Verzeichnis
1
Übersichtsarbeit
1
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Language
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English
961
German
34
French
9
Italian
7
Polish
4
Serbian
2
Valencian
1
Russian
1
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Author
All
Diamantopoulos, Adamantios
14
Papadopoulos, Nicolas G.
9
Bruwer, Johan
7
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Phau, Ian
7
Pike, Steven
7
Westjohn, Stanford A.
7
Balabanis, George
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Klein, Kristina
6
Melewar, T. C.
6
Stylidis, Dimitrios
6
Aichner, Thomas
5
Andéhn, Mikael
5
Cai, Liping A.
5
De Nisco, Alessandro
5
Lopez, Carmen
5
Merunka, Dwight
5
Samiee, Saeed
5
Völckner, Franziska
5
Wang, Cheng Lu
5
Zdravkovic, Srdan
5
Aiello, Gaetano
4
Alvarez, Maria D.
4
Bruno, Pascal
4
Campo, Sara
4
Cheah, Isaac
4
Coletti, Paolo
4
Feige, Stephan
4
Fishman, Arthur
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Heslop, Louise A.
4
Higgins, David M.
4
Jaffe, Eugene D.
4
Jin, Byoungho
4
Josiassen, Alexander
4
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Institution
All
htp St. Gallen Managementberatung AG
2
Edward Elgar Publishing
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Institut für Handelsmanagement <Münster (Westf)>
1
Jung von Matt AG <Hamburg>
1
Universität St. Gallen / Institut für Marketing
1
Published in...
All
International marketing review
35
Journal of business research : JBR
33
Tourism management : research, policies, practice
33
Journal of travel and tourism marketing
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Journal of international consumer marketing
27
Asia Pacific journal of marketing and logistics
21
Journal of global marketing
19
Tourism analysis : an interdisciplinary tourism & hospitality journal
18
Tourism management perspectives : TMP
17
The journal of product & brand management
16
Journal of international marketing
15
Journal of retailing and consumer services
15
The journal of consumer marketing
14
Marketing intelligence & planning
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
The journal of brand management : an international journal
11
International business review : the official journal of the European International Business Academy
10
Journal of vacation marketing
10
Journal of vacation marketing : an international journal
9
Journal of destination marketing & management
8
Journal of hospitality and tourism insights
7
Australasian marketing journal
6
Corporate reputation review : an international journal
6
European journal of marketing : EJM
6
International journal of wine business research : IJWBR
6
Journal of fashion marketing and management
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Tourism and hospitality research : THR
6
Tourism review
6
International journal of leisure and tourism marketing : IJLTM
5
Journal for global business advancement : JGBA
5
Journal of Islamic marketing
5
The service industries journal
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Business history
4
Country of origin effect : looking back and moving forward
4
Essays on the effects of brand names and prices on consumer behavior
4
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Source
All
ECONIS (ZBW)
1,016
EconStor
1
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91
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91
Consumer brand engagement in the US-China trade war
Lee, Yi Hsuan
;
Wei, Chiou-Fong
;
Lee, Bruce C. Y.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012798105
Saved in:
92
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu
;
Limbu, Yam B.
;
Fang, Xing
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
Saved in:
93
Determining the factors influencing consumer satisfaction and repurchase intention of locally manufactured clothing brands in South Africa
Mangolele, Amukelani
;
Zulu, Valencia Melissa
- In:
African journal of business and economic research : AJBER
17
(
2022
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10014249041
Saved in:
94
The effects of macro and micro country image on consumer brand preferences
Garcia de los Salmones Sanchez, Maria del Mar
;
Herrero, …
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 137-150
Persistent link: https://www.econbiz.de/10013167315
Saved in:
95
How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu
;
Zhang, Xu
;
Zhu, Hong
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
Saved in:
96
Nation branding in Europe
Freire, João
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013176021
Saved in:
97
Generation Z domestic food tourists' experienced restaurant innovativeness toward destination cognitive food image and revisit intention
Ding, Li
;
Jiang, Caifen
;
Qu, Hailin
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4157-4177
Persistent link: https://www.econbiz.de/10013413344
Saved in:
98
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
99
The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
Haryanto, Budhi
;
Gunawan, Joseph Aditya Pandu
;
Fenitra, …
- In:
International journal of business performance and …
13
(
2022
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10013198532
Saved in:
100
Antecedents of brand equity on halal tourism destination
Preko, Alexander Diani Kofi
;
Mohammed, Iddrisu
; …
- In:
Journal of Islamic marketing
13
(
2022
)
8
,
pp. 1685-1702
Persistent link: https://www.econbiz.de/10013279029
Saved in:
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