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~subject:"Innovationsmanagement"
~subject:"SME"
~type_genre:"Übersichtsarbeit"
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The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
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Do young growth companies need strategic marketing-planning? Review of the State of the art
Sager, Bernadette
- In:
The Entrepreneurship-Innovation-Marketing Interface : …
,
(pp. 479-499)
.
2005
Persistent link: https://www.econbiz.de/10002685066
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An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000983872
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