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Konsumentenverhalten
Theorie
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Theory
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Consumer behaviour
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E-commerce
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Electronic Commerce
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Learning process
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Online retailing
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Online-Handel
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Price elasticity
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Transportkosten
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convenience
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dynamic programming
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retail
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switching costs
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Huang, Yufeng
4
Bronnenberg, Bart J.
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Huang, Xin
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Huang, Yu-feng
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Jia, Weiwei
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Kuo, Feng-yang
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Meng, Lu
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Xie, Yufeng
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Marketing science
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Electronic commerce research and applications
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Journal of consumer behaviour
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Consumer transportation costs and the value of e-commerce : evidence from the Dutch apparel industry
Huang, Yufeng
;
Bronnenberg, Bart J.
- In:
Marketing science
42
(
2023
)
5
,
pp. 984-1003
Persistent link: https://www.econbiz.de/10014393391
Saved in:
2
Tied goods and consumer switching costs
Huang, Yufeng
- In:
Marketing science
41
(
2022
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012820499
Saved in:
3
Employee-sharing and consumers' brand attitudes during COVID-19 : a CSR perspective
Meng, Lu
;
Huang, Xin
;
Xie, Yufeng
;
Jia, Weiwei
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 608-619
Persistent link: https://www.econbiz.de/10014507382
Saved in:
4
Empirical analysis of consumer behavior
Huang, Yufeng
-
2015
Persistent link: https://www.econbiz.de/10011373365
Saved in:
5
Learning by doing and the demand for advanced products
Huang, Yufeng
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 107-128
Persistent link: https://www.econbiz.de/10011999554
Saved in:
6
How impulsivity affects consumer decision-making in e-commerce
Huang, Yu-feng
;
Kuo, Feng-yang
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 582-590
Persistent link: https://www.econbiz.de/10009730146
Saved in:
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