Bushra, Aliya; Zafar, Sohail - In: Pakistan journal of commerce and social sciences 11 (2017) 2, pp. 524-541
Ethnocentrism, iv) Value Consciousness and Cosmopolitanism, on Home Product Country Image and Foreign Product Country Image. This … Modeling, we found a significant impact of Materialism; Cosmopolitanism, Value Consciousness and Ethnocentrism on Foreign … Product Country Image. Also, Value consciousness and Cosmopolitanism had a significant impact on Home Product Country Image …