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~subject:"Marketing management"
~subject:"Wettbewerbsvorteil"
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Marketing management
Wettbewerbsvorteil
Marketingmanagement
183
Consumer behaviour
171
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171
Beziehungsmarketing
161
Relationship marketing
161
Brand management
87
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87
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63
Kundenzufriedenheit
63
Brand image
59
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59
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48
Unternehmenserfolg
48
Social Web
47
Social web
47
Dienstleistungsqualität
43
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43
Strategic management
40
Strategisches Management
40
KMU
36
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36
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35
Online-Marketing
35
Competitive advantage
31
Betriebliche Wertschöpfung
28
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28
Emerging economies
28
Innovation
28
Lieferantenmanagement
28
Markenartikel
28
Schwellenländer
28
Supplier relationship management
28
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28
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26
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25
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Journal of strategic marketing
197
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ECONIS (ZBW)
197
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21
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
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22
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
23
Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
24
Market segmentation strategies for complex automotive products
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 266-283
Persistent link: https://www.econbiz.de/10012202810
Saved in:
25
Impact of individual market orientation on selling and customer orientation
Baber, Ruturaj
;
Kaurav, Rahul Pratap Singh
;
Paul, Justin
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 288-303
Persistent link: https://www.econbiz.de/10012313902
Saved in:
26
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
27
The implementation of integrated marketing communication (IMC) : evidence from professional football clubs in England
Manoli, Argyro Elisavet
;
Hodgkinson, Ian R.
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 542-563
Persistent link: https://www.econbiz.de/10012313920
Saved in:
28
A review and evaluation of market orientation research in an emerging African economy
Coffie, Stanley
;
Blankson, Charles
;
Dadzie, Samuel Ato
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 565-582
Persistent link: https://www.econbiz.de/10012313924
Saved in:
29
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
30
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
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