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~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing management
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Journal of strategic marketing
183
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ECONIS (ZBW)
183
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91
Marketing strategies for services : is brand architecture a viable way forward?
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010387293
Saved in:
92
The profit impact of the transaction-specific assets : a process model of adaptive marketing resources
Li, Shenyu
;
Balasubramanian, Siva Kumar
;
Popkowski …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 316-327
Persistent link: https://www.econbiz.de/10010387294
Saved in:
93
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
94
Capturing an elusive phenomenon : development and testing a multiple perspective model of marketing strategy implementation
Smith, Brian David
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 16-40
Persistent link: https://www.econbiz.de/10010259211
Saved in:
95
Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
Saved in:
96
Business model innovation vs replication : financial performance implications of strategic emphases
Aspara, Jaakko
;
Hietanen, Joel
;
Tikkanen, Henrikki
- In:
Journal of strategic marketing
18
(
2010
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10003956275
Saved in:
97
Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Klaus, Philipp
;
Bang, Nguyen
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
Saved in:
98
Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
99
Retail positioning through customer satisfaction : an alternative explanation to the resource-based view
Siebers, Lisa Qixun
;
Zhang, Thao
;
Fei, Li
- In:
Journal of strategic marketing
21
(
2013
)
7
,
pp. 559-587
Persistent link: https://www.econbiz.de/10010233695
Saved in:
100
Market orientation in an emerging economy : Egypt
Attia, Samaa Taher M.
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 277-291
Persistent link: https://www.econbiz.de/10009768649
Saved in:
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