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~subject:"Marketingmanagement"
~subject:"Social web"
~type_genre:"Fallstudie"
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Customer-centric marketing strategies : tools for building organizational performance
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Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
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Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
Persistent link: https://www.econbiz.de/10009668196
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Social Branding via XING
Ludowig, Carsten
;
Schmidt-Grell, Stefan
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 347-357)
.
2012
Persistent link: https://www.econbiz.de/10009553475
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