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~subject:"Mediation and Moderation analysis"
~subject:"Virales Marketing"
~subject:"compulsive buying"
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Mediation and Moderation analysis
Virales Marketing
compulsive buying
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Harnish, Richard J.
5
Bridges, K. Robert
3
Tarka, Piotr
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ECONIS (ZBW)
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Toward better understanding the materialism-hedonism and the Big Five personality-compulsive buying relationships : a new consumer cultural perspective
Tarka, Piotr
;
Harnish, Richard J.
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 165-192
Persistent link: https://www.econbiz.de/10014321503
Saved in:
2
Consumers' personality and compulsive buying behavior : the role of hedonistic shopping experiences and gender in mediating-moderating relationships
Tarka, Piotr
;
Kukar-Kinney, Monika
;
Harnish, Richard J.
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209530
Saved in:
3
The impact of money attitudes and global life satisfaction on the maladaptive pursuit of consumption
Harnish, Richard J.
;
Bridges, K. Robert
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 189-196
Persistent link: https://www.econbiz.de/10011970158
Saved in:
4
Mall haul videos : self-presentational motives and the role of self-monitoring
Harnish, Richard J.
;
Bridges, K. Robert
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011433851
Saved in:
5
Evaluating advice : self-presentational biases between high and low self-monitors
Harnish, Richard J.
;
Bridges, K. Robert
;
Krajci, Matthew D.
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 270-278
Persistent link: https://www.econbiz.de/10009534084
Saved in:
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