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~subject:"Relationship marketing"
~type_genre:"Book section"
~type_genre:"Graue Literatur"
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Relationship marketing
KMU-Marketing
16
SME marketing
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Arbeitspapiere der FOM
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Customer-centric marketing strategies : tools for building organizational performance
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Innovations in SMEs and conducting e-business : technologies, trends and solutions
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Customer Relationship Management im Mittelstand
Wollenweber, Leif-Erik
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2012
Persistent link: https://www.econbiz.de/10009705135
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Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
Persistent link: https://www.econbiz.de/10009668196
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3
Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
Sainz de Abajo, Beatriz
;
Torre Díez, Isabel de la
; …
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 152-168)
.
2011
Persistent link: https://www.econbiz.de/10009405598
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