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~subject:"Relationship marketing"
~type_genre:"Case study"
~type_genre:"Graue Literatur"
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Relationship marketing
KMU-Marketing
12
SME marketing
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Customer-centric marketing strategies : tools for building organizational performance
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Journal of small business and enterprise development
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Customer Relationship Management im Mittelstand
Wollenweber, Leif-Erik
-
2012
Persistent link: https://www.econbiz.de/10009705135
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2
Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
Persistent link: https://www.econbiz.de/10009668196
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3
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
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