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Social Web
Consumer behaviour
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17
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Pitt, Leyland F.
19
Berthon, Pierre R.
9
Parent, Michael
3
Plangger, Kirk
3
Boon, Edward
2
Campbell, Colin
2
Campbell, Colin L.
2
Heerden, Gené van
2
Beninger, Stefanie
1
Botha, Elsamari
1
Brown, Terrence E.
1
Cai, Feng
1
Chan, Anthony
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Cheng, Zixuan Mia
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DesAutels, Philip
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Jurgens, Michele
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Kietzmann, Jan
1
Laurell, Christofer
1
McMullan, Kylie
1
Nel, Deon
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Oc, Yusuf
1
Piccoli, Gabriele
1
Pitt, Christine S.
1
Plangger, Kirk A.
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Reyneke, Mignon
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Salehi-Sangari, Esmail
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Business horizons
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International journal of wine business research : IJWBR
2
International review of entrepreneurship : IRE
2
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2
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1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
3
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
4
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
5
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
6
Social media revolutions : the influence of secondary stakeholders
Jurgens, Michele
;
Berthon, Pierre R.
;
Edelman, Linda
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 129-136
Persistent link: https://www.econbiz.de/10011451862
Saved in:
7
Managing information sharing in online communities and marketplaces
Boon, Edward
;
Pitt, Leyland F.
;
Salehi-Sangari, Esmail
- In:
Business horizons
58
(
2015
)
3
,
pp. 347-353
Persistent link: https://www.econbiz.de/10011286497
Saved in:
8
A content analysis of influential wine blogs
Beninger, Stefanie
;
Parent, Michael
;
Pitt, Leyland F.
; …
- In:
International journal of wine business research : IJWBR
26
(
2014
)
3
,
pp. 168-187
Persistent link: https://www.econbiz.de/10010421646
Saved in:
9
Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Plangger, Kirk
; …
- In:
Business horizons
55
(
2012
)
3
,
pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
Saved in:
10
Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 88-98
Persistent link: https://www.econbiz.de/10009717337
Saved in:
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