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Search: "Pitt, Leyland F."
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Consumer behaviour
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Pitt, Leyland F.
241
Berthon, Pierre R.
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Berthon, Pierre
38
Watson, Richard T.
27
Nel, Deon
17
Caruana, Albert
15
Plangger, Kirk
15
Ewing, Michael T.
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Parent, Michael
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Campbell, Colin
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Kietzmann, Jan
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Morris, Michael H.
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Robson, Karen
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Campbell, Colin L.
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Chan, Anthony
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McCarthy, Ian P.
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Zinkhan, George M.
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Berthon, Jean-Paul
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Chakrabarti, Ronika
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Ferguson, Sarah Lord
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Heerden, Gené van
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Leong, Elaine K.F.
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Pitt, Leyland F
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Reyneke, Mignon
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Sands, Sean
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Business horizons
37
Industrial marketing management : the international journal for industrial and high-tech firms
10
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International journal of wine business research : IJWBR
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Management international review : mir ; journal of international business
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The Oxford handbook of management information systems : critical perspectives and new directions
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The international journal of bank marketing : IJBM
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The service industries journal
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Tourism management : research, policies, practice
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Advances in corporate branding
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Australasian marketing journal
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ECONIS (ZBW)
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RePEc
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EconStor
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1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
3
The writing is on the wall : predicting customers' evaluation of customer-firm interactions using computerized text analysis
Ferreira, Caitlin
;
Robertson, Jeandri
;
Chohan, Raeesah
; …
- In:
Journal of service theory and practice
33
(
2023
)
2
,
pp. 309-327
Persistent link: https://www.econbiz.de/10014302313
Saved in:
4
From warrior to guardian : an autoethnographic study of how consumers think about and interact with the natural world
Hannah, David
;
Ferreira, Caitlin
;
Pitt, Leyland F.
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1344-1360
Persistent link: https://www.econbiz.de/10014291915
Saved in:
5
Business (un)usual : critical skills for the next normal
Ferreira, Caitlin
;
Robertson, Jeandri
;
Pitt, Leyland F.
- In:
Thunderbird international business review
65
(
2023
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10013472755
Saved in:
6
Buffer bots : the role of virtual service agents in mitigating negative effects when service fails
Sands, Sean
;
Campbell, Colin L.
;
Plangger, Kirk
;
Pitt, …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2039-2054
Persistent link: https://www.econbiz.de/10013465140
Saved in:
7
Artificial intelligence, marketing, and the history of technology : Kranzberg's laws as a conceptual lens
Pitt, Christine
;
Paschen, Jeannette
;
Kietzmann, Jan
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 81-89
Persistent link: https://www.econbiz.de/10014228879
Saved in:
8
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
9
A theory of information compression : when judgments are costly
Watson, Richard T.
;
Plangger, Kirk
;
Pitt, Leyland F.
; …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1089-1108
Persistent link: https://www.econbiz.de/10014383704
Saved in:
10
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
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