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~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliografie enthalten"
~type_genre:"Graue Literatur"
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Special issue: advanced data analysis techniques with marketing applications
Paetz, Friederike
(
ed.
);
Steiner, Winfried J.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013438860
Saved in:
2
Evaluating marketing allocation and pricing rules by Monte-Carlo simulation
Gahler, Daniel
-
2020
Persistent link: https://www.econbiz.de/10012315831
Saved in:
3
Resource allocation heuristics for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
-
2016
Persistent link: https://www.econbiz.de/10011576528
Saved in:
4
Hidden variable models for market basket data : statistical performance and managerial implications
Hruschka, Harald
-
2016
Persistent link: https://www.econbiz.de/10011576529
Saved in:
5
Linking multi-category purchases to latent activities of shoppers : analysing market baskets by topic models
Hruschka, Harald
-
2014
Persistent link: https://www.econbiz.de/10010458252
Saved in:
6
A model of heterogeneous multicategory choice for market basket analysis
Dippold, Katrin
;
Hruschka, Harald
-
2011
Persistent link: https://www.econbiz.de/10009155406
Saved in:
7
Variable selection for market basket analysis
Dippold, Katrin
;
Hruschka, Harald
-
2010
Persistent link: https://www.econbiz.de/10003978759
Saved in:
8
Using artificial neural nets for flexible aggregate market response modeling
Hruschka, Harald
- In:
Quantitative marketing and marketing management : …
,
(pp. 103-121)
.
2012
Persistent link: https://www.econbiz.de/10009621125
Saved in:
9
Neural nets and genetic algorithms in marketing
Hruschka, Harald
- In:
Handbook of marketing decision models
,
(pp. 399-433)
.
2008
Persistent link: https://www.econbiz.de/10003755284
Saved in:
10
Wirksamkeit der Marketinginstrumente
Hruschka, Harald
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 517-538)
.
2007
Persistent link: https://www.econbiz.de/10003510517
Saved in:
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