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~type_genre:"Fallstudie"
~type_genre:"Systematic review"
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Search: subject_exact:"Key-Account-Management"
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Key account management
26
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Industrial marketing management : the international journal for industrial and high-tech firms
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Harvard-Business-Manager : das Wissen der Besten
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International journal of contemporary hospitality management
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ECONIS (ZBW)
34
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New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
Saved in:
2
Using cluster analysis and DEA-discriminant analysis to predict group membership of new customers
Saen, Reza Farzipoor
- In:
International journal of business excellence
6
(
2013
)
3
,
pp. 348-360
Persistent link: https://www.econbiz.de/10009757141
Saved in:
3
Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob
;
Kowalkowski, Christian
;
Nordigården, Daniel
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
Saved in:
4
Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
Saved in:
5
The conceptual locus and functionality of key supplier management : a multi-dyadic qualitative study
Makkonen, Hannu
;
Olkkonen, Rami
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10009734947
Saved in:
6
Trust and relational embeddedness : exploring a paradox of trust pattern development in key supplier relationships
Day, Marc
;
Fawcett, Stanley E.
;
Fawcett, Amydee M.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009734951
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7
Network pictures for managing key supplier relationships
Holmen, Elsebeth
;
Aune, Tina B.
;
Pedersen, Ann-Charlott
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10009734953
Saved in:
8
Fit für globale Kunden
Lindner, Detlev
;
Senn, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 69-77
Persistent link: https://www.econbiz.de/10009581510
Saved in:
9
The impact of revenue management on hotel key account relationship development
Wang, Xuan Lorna
- In:
International journal of contemporary hospitality management
24
(
2012
)
3
,
pp. 358-380
Persistent link: https://www.econbiz.de/10009544822
Saved in:
10
"Vertical cooperation" : the key account perspective
Lacoste, Sylvie
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 649-658
Persistent link: https://www.econbiz.de/10009583015
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