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Baltas, George
3
Aulōnitēs, Geōrgios I.
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Giakoumaki, Christina
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Journal of the Operational Research Society : OR
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Marketing letters : a journal of research in marketing
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Does ingredient advertising work? : some evidence on its impact
Giakoumaki, Christina
;
Aulōnitēs, Geōrgios I.
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011564152
Saved in:
2
Modeling price-related consequences of the brand origin cue : an empirical examination of the automobile market
Saridakis, Charalampos
;
Baltas, George
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10011444025
Saved in:
3
Measuring brand equity in the car market: a hedonic price analysis
Baltas, George
;
Saridakis, C.
- In:
Journal of the Operational Research Society : OR
61
(
2010
)
2
,
pp. 284-293
Persistent link: https://www.econbiz.de/10003938122
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