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~subject:"New product development"
~isPartOf:"Journal of euromarketing"
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Journal of euromarketing
Industrial marketing management : the international journal for industrial and high-tech firms
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The entrance of new products in the Cretan market
Angelaki, Eleni
;
Baltas, George
;
Baourakis, George
; …
- In:
Journal of euromarketing
22
(
2013
)
1/2
,
pp. 74-85
Persistent link: https://www.econbiz.de/10010127909
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