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~subject:"Corporate Social Responsibility"
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Consumer reactions to corporate social responsibility (CSR) in Thailand : the moderating effect of competitive positioning
Preeda Srinaruewan
;
Binney, Wayne
;
Higgins, Colin
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 628-652
Persistent link: https://www.econbiz.de/10011456483
Saved in:
2
The raising of corporate sponsorship : a behavioral study
Brennan, Linda
;
Binney, Wayne
;
Brady, Erica
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
3
,
pp. 222-237
Persistent link: https://www.econbiz.de/10009657704
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