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Effects of customer feedback level and (in)consistency on new product acceptance in the click-and-mortar context
Yao, Emery
;
Fang, Ruolian
;
Dineen, Brian R.
;
Yao, Xin
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1281-1288
Persistent link: https://www.econbiz.de/10003900756
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