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Search: "European journal of marketing : EJM"
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Konsumentenverhalten
Consumer behaviour
348
Marketing management
129
Marketingmanagement
129
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125
Markenführung
125
Großbritannien
112
Brand image
107
Markenimage
107
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85
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80
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69
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64
Customer satisfaction
59
Kundenzufriedenheit
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48
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45
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Retail trade
43
Innovation
42
Emotion
39
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37
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37
Internet marketing
36
Online-Marketing
35
Marketing theory
33
Marketingtheorie
33
Viral marketing
33
Virales Marketing
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English
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
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De Chernatony, Leslie
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Drennan, Judy
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Grohmann, Bianca
3
Lowe, Ben
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
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Yi, Youjae
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Zielke, Stephan
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Abosag, Ibrahim
2
Andrews, Lynda
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Angell, Robert
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Antonetti, Paolo
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Aspara, Jaakko
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Balaji, M. S.
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Brown, Mark
2
Bruhn, Manfred
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Buchanan-Oliver, Margo
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Cruz, Angela Gracia B.
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Dagger, Tracey S.
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Dahlén, Micael
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Delgado-Ballester, Elena
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Florack, Arnd
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European journal of marketing : EJM
347
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ECONIS (ZBW)
347
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1
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
2
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
3
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
4
Self-persuasion as marketing technique the role of consumers’ involvement
Bernritter, Stefan F.
;
Ooijen, Iris van
;
Müller, …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1075-1090
Persistent link: https://www.econbiz.de/10011708858
Saved in:
5
Consumer imagination in marketing : a theoretical framework
Philips, Barbara J.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2138-2155
Persistent link: https://www.econbiz.de/10011773849
Saved in:
6
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
7
Pleasure and guilt : how do they interplay in luxury consumption?
Ki, Chungwha
;
Lee, Kangbok
;
Kim, Youn-Kyung
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 722-747
Persistent link: https://www.econbiz.de/10011704237
Saved in:
8
Moving toward settlement : tourism as acculturation practice
Cruz, Angela Gracia B.
;
Buchanan-Oliver, Margo
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 772-794
Persistent link: https://www.econbiz.de/10011704248
Saved in:
9
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
10
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
11
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
12
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
13
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
14
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
15
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
16
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
17
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
18
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
19
Purchase decision : does too much choice leave us unhappy?
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1248-1265
Persistent link: https://www.econbiz.de/10011725674
Saved in:
20
A memory theory perspective of consumer ethnocentrism and animosity
Lee, Richard
;
Lee, Kyung Tae
;
Li, Jianyao
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1266-1285
Persistent link: https://www.econbiz.de/10011725678
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